On the Bus.ms -The Media Campaign

Businesses

Communities

Parents

To encourage Mississippians to get “on the bus,” the campaign features two 30-second TV commercials, three 15-second TV commercials, two radio spots, a print ad, and outdoor board.

The spots were designed to inform Mississippians of the magnitude of the dropout problem in Mississippi. Conceptually, the spots remind us where kids can wind up if they step “off the bus” by dropping out of school. “On the Bus” was shot in the Mississippi Delta. “More Likely” was shot in various locations around Canton.

"On the Bus" advertising will be running statewide throughout 2008.

TV Commercials
"On the Bus" Length: 30 seconds	"More Likely" Length: 30 seconds

"Consider the Cost"
Length: 15 Seconds

"Scary Enough"
Length: 15 Seconds

"Break the Cycle"
Length: 15 Seconds


Print and Outdoor

Print Ad	Outdoor Board

Radio Commercials

Scary Math, Length: 60 seconds

Your Business, Length: 30 Seconds

Simpson County Schools kicked off the 2008-2009 school year with exciting Destination: Graduation events at Magee and Mendenhall High Schools. All students were invited to participate, and the football stadium was filled with parents and community supporters.

Why We're Here

Increase awareness of the dropout problem in Mississippi
Provide resources for parents of at-risk kids
Connect volunteers and community leaders with existing dropout prevention programs
Give teens solid reasons to stay in school